Search Engine Optimization (SEO) is full of processes that you need to be aware of, so you can stay on top of new trends. This year, things are going to be a bit different. For your eCommerce platform, you need to implement the best practices to make your website stand out and rank for the keywords you want.
- Optimize Your Content
Good writing skills aren’t the only thing one needs to be an SEO writer. It also involves taking your content to the next level by optimizing it according to what search engines prefer. That means that every image needs ALT text, every article needs an H1 tag, and every title and meta description needs a keyword you want to rank for.
- Use the H1 Tag Right
Tagging is essential to good SEO optimization. It lets the search engine know what you’re trying to rank for, and it makes things easier to read because of how it sections things out for readers. Do take note that every page needs just one H1 tag. Every tag under should be H2, H3, and so on.
- Make Your Meta Descriptions More Engaging
Meta Descriptions are the first impression that users get when they type the keyword you’re ranking for. Those one or two sentences can make the difference between them clicking on your page versus clicking on the pages above or below it. Besides putting the keyword and relevant words in, you need to make a custom meta description that draws people into clicking.
- Improve your Category and Product Descriptions
Category and product descriptions on the technical side of On-Page SEO are necessary. Any webpage on your site has to hit a minimum word count of 300 to be crawlable by search engines.
But besides increasing visibility and, again, incorporating keywords, it also draws the attention of users. Users may end up drawn to the photos and specifications of the item. But if it gets you curious enough, having just a bit of text can provide a better perspective on the item and ultimately make the sale.
- Customers Above All!
Some SEO specialists may go a bit overboard with appealing to the search engine when the main focus has to be on potential customers. Just because the keyword is incorporated into the text does not mean that the copy should sound one-note. At the end of the day, the main job of SEO is to get people interested in your products. No matter how optimized you are, if they aren’t convinced, they won’t buy anything.
When it comes to eCommerce, one of the main priorities is online marketing. When you focus on growing organically early in the game, you can pick up great results that will help you get a proper footing before you think about paid ads. Implementing these best practices can help your SEO, and time will start to show results soon enough.
On-page SEO is not all you need to create a solid marketing plan online. For digital marketing services in Murfreesboro, get a quote from L Jordan Designs. As a full-service website with services for web design and development to SEO and SEM, we can help you develop your very own eCommerce platform from scratch and maintain a steady flow of organic traffic. Contact us today!