All the requirements for Search Engine Optimization (SEO) can mislead you into thinking that you have to design your website for AI always. In reality, effective SEO practices are there to improve user experience (UX). Remember that SEO will give you more visibility through search engine result page (SERP) rankings, but it doesn’t automatically translate to better conversion rates. For this reason, it’s necessary to have user-friendly pages, layouts and features for your web design.
The relationship of Search Engine Optimization (SEO) and User Experience (UX)
In previous iterations of Google algorithms, keyword density, backlink strength, and quality content were the key variables in raising a page’s online visibility. Nowadays, user behavior plays a more crucial role in affecting your SERP standings. UX optimization goes hand in hand with SEO since both best practices will affect your site engagement, online traffic, and clickthrough rates (CTRs). These will eventually contribute to a more advantageous SERP ranking against your competitors.
If you want to layout a user-friendly website, here are three formatting practices you should implement:
- Optimize your site’s media
The actual weight of your website’s media files contributes to your site’s loading speeds. For this reason, it’s necessary to compress your images when present. If you don’t need to use video on your site, it’s best to avoid using them since it can affect your bounce rates. Every second of delay in loading can cause an online visitor to opt out of your sales funnel. Besides reducing your media usage, subscribing to a faster web host server will give you access to enough allowances for your site’s server bandwidth needs.
- Simplify your navigation
There’s no greater contributor to low customer conversions than getting lost in navigating a website. This can cause your bounce rates to skyrocket even if you have potent marketing channels from off-page sources. Try to compress your web pages to reduce your website’s number of landing pages. Doing so will speed up their progression through your sales funnel and allow you to benefit from better SEO rankings.
- Maximize your headings’ impact
Utilizing high traffic and local keywords is a typical SEO strategy, but it can also benefit your site’s UX design. Your online visitors tend to look at headings when looking for answers to their search queries. Your pages should only highlight one H1 tag to prevent confusion on your landing page’s purpose in terms of formatting. You can then break down the page’s supplementary content through H2 through H6 tags to organize related sections.
- Test your website
After following the practices above, it’s still best to see how every component interacts with each other. This is why it’s dangerous to have separate teams working on different parts of your site. Although it can speed up the web development process, you’re unsure of the output without seeing it first hand. Remember to always bring your team together to discuss your site’s layout and match the right elements for their proper purpose. Testing your site before updating its current public version will prevent you from making major revisions afterward.
Developing an effective website should balance integrating SEO practice for online visibility and UX design for better conversion. Optimizing your site for search engine web crawlers and actual users will increase your rankings considerably. However, merging these two practices can be difficult for amateurs to handle, especially if your company is just starting out.
You must rely on digital marketing experts to ensure the quality of your site’s web development. Doing so will give you more reliable results that positively affect your business’s numbers. If you need an SEO agency that delivers efficient and user-friendly web design in Murfreesboro, TN, get in touch with us today!