5 SEO Tips to Prepare Your Website for the Holidays

Before the holiday season arrives, retailers and other companies need to ready up their SEO for the event. This way, they can be fully ready for all those early shoppers to discover the right products and services to buy for themselves or their loved ones, not to mention steal as much attention as possible for those looking to buy on the holidays themselves.


That said, if you are struggling to figure out how you can maximize your holiday SEO for your e-commerce website, you’re in the right place. Here are some tips you can follow to be holiday-ready:


  1. Create a Seasonal Landing Page


Once you have taken steps to optimize your site for search engines, you will want to make sure you have a dedicated seasonal landing page that is heavily optimized for the holidays. This landing page should feature all of your holiday products and services, as well as gift ideas for the upcoming holidays. Make sure your seasonal landing page is going to be the prominent page for your site for the holidays so even those who may have missed your holiday SEO campaign can easily access it.


  1. Create a Dedicated Holiday Product Page


Speaking of product pages, ensure your holiday products and services are easily accessible. You’ll want to create a dedicated product page for your holiday products that is heavily optimized for keywords relating to the holidays. You’ll want to include the types of products you will be selling during the holidays, the items you will be making available, as well as how much they will cost.


  1. Ensure Your Website is Mobile Responsive


Chances are, most of your holiday shoppers will be using their smartphones to shop online. Shoppers want to be able to easily read and purchase your products and services, especially when they are on the go, so you want to make sure your site is mobile responsive. This way, your website visitors won’t have any difficulty browsing through your products or making purchases on the move.


  1. Incorporate Social Media


Social media is a powerful tool that should not be overlooked during the holiday season. You can use your social media platforms to promote your products, provide gift ideas, as well as offer discounts and coupons to your followers.


  1. Utilize Viral Content


Finally, you’ll want to ensure you utilize viral content as part of your holiday SEO strategy. You can accomplish this by sharing holiday-related memes, funny videos, funny pictures, as well as infographics on your various social media platforms. Plus, these types of viral content will help your social media pages get more followers and raise brand awareness.




The holiday season is a particularly competitive time of the year for your e-commerce business. The holiday season is full of opportunities to build brand awareness, but it can also be a time of frustration if you are not prepared. The good news is that the tips you’ve just read are the perfect way to ensure you can be holiday-ready for the upcoming holiday season. Start implementing these tips today so you can enjoy a successful holiday season.


LJordan Designs are digital service providers offering a one-stop-shop solution for all your digital needs whether it be web design or hosting. If you are looking for professional SEO optimization in Murfreesboro to prepare your website for the holidays, work with us today!


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