Make Your Ecommerce Site Stand Out with the Right Colors

Knowing how to choose colors for your ecommerce site is very important—not just color combinations, but actual colors that fit your brand. There are many things to consider before making the final decision on what colors are right for you and your customers. In this blog post, we will go over what you should look for when choosing colors.


Take Advantage of Color Psychology


Color psychology plays a big role in choosing the right colors for your ecommerce site. Knowing what colors evoke certain emotions makes it easier to choose a color scheme that will help bring the right emotions out in your customers. 


Match Colors to the Emotions You Are Trying to Achieve


When choosing your color scheme for your ecommerce website, you want to match the emotions you want your customers to feel to the colors you choose in your design.


That is why you will want to look at the emotions that each color triggers, and how your customers perceive each color. 

Cool Colors


Cool colors are usually associated with tranquility, serenity, or calmness. It is a favored choice for designers who want to project an image of coolness, while still being associated with simplicity.


In general, cool colors are a preferred choice for fashion, beauty, and technology. A great example of a cool color is blue. We often associate blue with technology and the concept of “cool.”

Warm Colors


Warm colors are associated with energy and passion. They can also create feelings of comfort and familiarity. These types of colors are in high demand for fashion and food products. They are also very popular for social media ads. 


An example of a warm color is red. We associate red with passion, and feelings of passion are usually seen as a good thing, so this is a good color for brands that want to convey energy.

Neutral Colors


Neutral colors are colors that can be seen as being neither warm nor cool. They are more commonly associated with the concept of being “unemotional.” This can provide a better overall experience for the customer.


Neutral colors are often used to provide an immersive experience. They are a great choice for ecommerce sites that want to build a subtle aesthetic. 


An example of a neutral color is grey. Grey is a great color because it is associated with the concepts of being neutral, calm, and comforting.


Use the Isolation Effect


When choosing your color scheme for your ecommerce site, you want to make sure that you have enough contrast between your text and the background. The Isolation Effect is a concept that explores how color contrast affects your perception of the different elements on a page.

This can play a significant role in your choice of color scheme. 


It is important to have enough contrast because this will help your customers focus on your text. This means that they will be able to easily read it, and will be able to understand what you are saying.




Choosing colors for your ecommerce site can feel confusing and intimidating. There are so many considerations to keep in mind, such as how the colors affect usability, brand recognition, and, most importantly, sales. Use these tips to help you find the right colors to use for your ecommerce site. 


When it comes to the right colors for ecommerce websites, LJordan Designs delivers. We offer web design, development, and marketing services to help brands stand out. Contact us today!


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