Having a website for your company is akin to your internet business card. That is, a more holistic, informational business card. A well-designed professional website will give you a certain edge, not to mention will influence your audience’s first impression of you.
The best way to build your online presence is to start with your website. If you are looking to create a professional-looking website, here are some important tips and tricks to remember.
Typography in graphic design is everything. Brands need a clear, concise identity that goes all the way down to the choice of fonts in your logo, collaterals, blog posts, and headers. You have to make a business decision as to not only the font you will use but the manner in which you use it.
Make sure your chosen font is cohesive with industry trends. For instance, more whimsical fonts can be associated with creative businesses, those that tend to be in fun and entertainment. On the other hand, more formal corporations stick to classic and not too distracting fonts like sans serif.
Your usage of these fonts must be consistent all throughout the website and have to be readable enough for the audience.
Aside from font usage, color coordination is another crucial facet of graphic design that you can’t ignore. You can use Color Theory as your guide to what colors blend well. These may include complementary or monochrome colors and the like.
Not only should this apply to your graphics but any of your photos as well. If you plan on displaying these to any guests, you need to use professional photos that won’t blur. It will also help to have its elements’ colors match your brand identity.
This will create a more holistic and unified look among all your digital assets.
It’s important to start off with a well established color palette. If you don’t have a brand guide you are working with, consider using the tools on color.adobe.com. You can use them to discover current trends, or build out a full palette from one color.
Always remember to be user-oriented. Every design choice you make must cater to how well the audience will perceive and engage with it. If they find your website easy to navigate and with the right linkages, then you are doing a good job.
Your website will have a higher retention rate than ever before when you have a navigation tree that makes sense. Most companies today stick to minimal designs to help you communicate your brand without making it too complicated for visiting customers.
Good content will make or break your engagement. When creating content for your website, make sure that they are well-researched and relevant to your industry. If it holds any value to your audience, they are more likely to stay.
If you are confident in your team, you can opt to generate this content on your own. Otherwise, you may want to consider outsourcing your content so that you can focus on other aspects of your website.
Conclusion
Creating an engaging website will ensure that you have a strong online foundation. Most of your resources and content will stem from this website, so make sure that everything is perfectly planned, unified, and of high caliber.
Find the best website design for your brand with LJordan Designs. We provide digital solutions to help you create a strong online presence. We are experienced in creating websites for a number of brands in various industries. Contact us today and let us help boost your brand awareness.