A Guide to Designing Your Website for SEO in 2021

When designing a highly optimized website, the first things that come to mind are aesthetics and page content. However, not many newbie business owners are aware that website design may also have an effect on SEO. This means that the design of their website may have an impact on the overall rankings they have on search engine result pages.


If you feel that there is room for improvement when it comes to the design of your website, this article is for you! Here you will find ways to actively improve your website’s design and SEO at the same time. Hopefully, after reading this article, you will have a better idea as to how to lead both your marketers and designers to work together to achieve a favorable outcome. 


SEO and Web Design: Designing an SEO-Friendly Website


For a website to have an SEO-friendly design, the design and marketing team have to jive and work together to achieve a design that will attract your target market and improve your search engine rankings. Here is a list of different things you can do to make your website rank higher on search engine results. 


1 – Limit Flash and JavaScript


Search engine crawlers may have a difficult time reading these programming languages. This is why you should never put critical information in JavaScript or Flash. Although there are many creative things you can do with these programming languages, it is best to limit their use in crucial parts of your site. 


2 – Use Clear and Simple Navigation


Your website visitors shouldn’t feel like they need to dig too much to find what they need. User navigation should feel intuitive, and the website text should be readable. 


3 – Prioritize Responsive Design


It is a must that web designers stay on top of users’ and search engines’ expectations. Search engines like Google reward responsive sites, and users will have a more seamless experience when they log on to your site. It’s a win-win!


4 – Look into Website Speed


In this day and age, speed is everything. Your target audience has gotten used to high website speeds, that you cannot provide anything less. A fast website will ensure that your website visitors will be happy and not click the close button the first chance they get. 


5 – Don’t Neglect Your Content and Images


Even if you have other things on your plate, you shouldn’t forget about the content and images that you include on your website. Properly optimizing your website’s content will make a huge difference in SEO. 




In a nutshell, improving the design of your website will boost its user experience. While this may not be immediately apparent, if your website guests decide to linger and spend more time on your website, it will affect how Google and other search engines rank it. In short, good website design will translate into better SERP rankings, and poor design will also cause rankings to fall. The list above does not include everything you can do to improve SEO, but it can greatly improve it. However, working with a skilled web design and digital marketing team will have a profound effect on your SEO and website design. 


Get the best website design and improve your rankings by working with LJordan Designs! Let our web design, development, marketing services be your one-stop shop to take your product or service to the next level. With years of web and marketing experience, I can help with strategy, design, development, photography, video production, and much more. Start a project with us today!

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