Progress Points for Boosting Your Local SEO
No small business owner has it easy. Up against fierce competition and the occasional technical challenges, local SEO is part of a marketing scheme you’ll want to get ahead of. Some entrepreneurs go the SEO lane alone, whereas others choose to work with an SEO agency. Whatever your budget can accommodate, zero in on these five critical areas to boost your local SEO.
Point 1 – Local Site Listings
If your business doesn’t boast a local site listing, you’ll want to get on top of it ASAP. Building citations by leveraging local resources should be at the top of your to-do list. Publish your business on local directories, business pages, blogs, and review websites with the right information. A local site listing is a breeding ground for potential traffic and, thus, higher revenue.
Point 2 – Website SEO
A beautifully designed website isn’t the determining factor for your SERP ranking. While incorporating relevant keywords into your mission and vision pages, product and service descriptions, and blog, how your website functions impact your SEO standing.
Make sure your website runs intuitively and loads quickly. Refrain from stuffing your home page with elaborate animated elements and too-high resolution images or videos. You want your site visitors to find what they’re looking for in seconds—a cluttered page won’t do the trick.
Point 3 – Reviews
Nobody likes a negative review—but promptly responding to them enhances their perception of your customer service capabilities. To develop trust and credibility, publish social proof on your website or social media pages.
Alleviate recurring problems as soon as they surface—you never know how positive CX can impact how consumers view your business.
Point 4 – Social Media
If you haven’t published a Facebook or Instagram business page, are you even an entrepreneur? Social media isn’t just a melting pot of selfies, 6-second videos, gossip, and memes. Nowadays, it’s a means to conduct business effectively and create a word-of-mouth domino effect.
Arm your social media page description with the appropriate NAP (name, address, and phone number) and update your details regularly. If you’re publishing content, incorporate relevant and trending hashtags and engage local audiences.
Point 5 – Quality Content
Content is king—and you’ve heard it a thousand times. If you have a knack for writing and an ear for viral-worthy content, craft a schedule for assets viewers will love to read and share. Don’t oversell your product. Instead, reveal the thought behind it through a story or behind-the-scenes look at your operations.
Viewers won’t appreciate cold content that doesn’t move them. If your main goal is to sell or inform, spice up your assets with something witty, emotional, or valuable. Create content worthy of natural backlinks and give potential customers a reason to complete checkout.
Not every up-and-coming small business owner will have the marketing funds to create explosive campaigns. By starting with your local SEO, your organic searches will rise over time.
If you haven’t yet gotten on top of your online marketing strategy for local Tennessee SEO, reach out to us at L Jordan Designs. We’re always fresh on ideas and can get your creative gears turning towards higher SERP rankings quickly.