SEM

Because customers are selective with their purchasing ability, successful marketing strategies help companies reach people who can make informed buying decisions. Thus, it is essential to use e-marketing to engage a target audience and connect with people who factor company values and brand image into their buying decisions.    This article explores 11 cost-effective e-marketing…

Statistics show that about 90 percent of the entire population only look at the first page of results when inquiring in search engines. Correspondingly, Google is the most powerful search engine today. Thus, marketers usually make it their mission to rank higher when they market with Google.   On that note, there are several ways…