Because customers are selective with their purchasing ability, successful marketing strategies help companies reach people who can make informed buying decisions. Thus, it is essential to use e-marketing to engage a target audience and connect with people who factor company values and brand image into their buying decisions.
This article explores 11 cost-effective e-marketing types that can help companies reach their audience and increase revenue.
- Search Engine Optimization
Search engine optimization, or SEO, is one of the most important ways to reach potential customers. It helps companies gain information-based traffic by optimizing the content on their website.
Search engines use complex algorithms to help people find the most relevant content for the keywords they use in searches.
- Social Media Marketing
Social media marketing is another way for companies to reach consumers. Using platforms such as Facebook, Twitter, YouTube, and Pinterest makes it possible to reach millions of people and build a brand image.
The goal is to appeal to people personally rather than targeting the masses with generic advertisements. This can be done by telling stories with pictures and providing helpful information on using products.
One strategy is to create a compelling story focusing on a particular product or service. Social media can create a personal bond with people by providing information on how the product or service can benefit the target audience.
- Pay Per Click Advertising
Pay-per-click advertising is similar to display advertising. The main difference is that it targets relevant search terms and displays targeted content presented to users at the top of search results.
PPC can be very effective for its overall brand building, but it requires a reasonable initial investment.
- Email Marketing
Email marketing is an effective way to communicate with consumers. It is a highly targeted form of communication that allows the company to send out enticing offers and reach people on their schedule.
As the customer controls when the email is received, it is possible to create a sense of exclusivity by sending out the emails conveniently.
- Content Marketing
This is an excellent form of content marketing for B2B companies because it emphasizes the value of a business’ product or service. It helps increase brand awareness by developing helpful content that helps solve an issue or create a situation where the customer is more likely to use a product or service.
For example, a tech company can create a blog content plan that helps consumers understand the importance of upgrading to a new software suite.
- Conversion Rate Optimization
Conversion rate optimization, or CRO, captures a considerable amount of traffic to a website. It is essential to use CRO because it can help ensure that every visitor is exposed to at least one call to action.
There are several other options for engaging consumers in an e-marketing campaign. However, the options listed above are the most cost-effective. These strategies can help companies reach a target audience and connect with that audience, build a brand image, and increase revenue.
At LJordan Designs, our web design, development, marketing services can be your one-stop shop to take your product or service to the next level. With years of web and marketing experience, we can help with strategy, design, development, photography, video production and much more. If you need e-marketing services, get in touch with us! Let us know how we can help.