There are a lot of factors that come into play when designing a website. One of the most important elements to think about is user experience. This determines how effective your website will be at capturing an audience and getting actual conversions.
The best website design prioritizes the user’s preferences first and foremost. Since you can’t possibly tailor your site for every individual’s habits, it’s good to use certain design tactics that will cater to your target market.
Make Distinct Visual Elements
Every piece of your design should stand out and grab the attention of your users. In marketing, this is referred to as having a “visual hierarchy.” Studies show that color, shapes, and size all play a role in determining what your audience is drawn to.
You also want things to be clearly different from one another, even if everything’s meant to be within a theme. When you go for distinctive elements, it’s easier to dictate the eye line and visual journey of each user.
Not only does this give you room to highlight what you want, but it also makes it easier to take in on the end of the website visitor.
Stick to a Simple Design
The best website design doesn’t clutter space with a lot of visual elements. It’s best to keep it clean and simple. This also means that you have to have a good balance of negative and positive space. To achieve this, keep the design balanced in terms of both color and content.
You don’t want to overwhelm your visitors visually, as it will only be counterproductive. They may focus on the wrong things or not even be able to focus at all. When your site looks too messy or just isn’t properly laid out, you run the risk of bouncing. This means users will just jump to a new website.
Prioritize Responsiveness and Navigation
Responsive design is crucial for any company that aims to reach a mass audience. Almost all website users have devices that can access the web. Your site should be able to adjust accordingly and make things comfortable for the user. It doesn’t matter if it’s a desktop, laptop, tablet, or smartphone—your site should load quickly and be easy to navigate.
You should make it easy to move around the site and find what they’re looking for. Most importantly, it shouldn’t take too long for essential elements to load or for interactions started by the user to be completed. If your site doesn’t load quickly and hangs a lot, then you are less likely to get return visits.
Make sure you also think about user flow when making your layout. You want your site to be intuitive to navigate and not confusing.
Base Your Key Points on User Base Statistics
You want to be able to have a good idea of who your target audience is and what they are looking for. This way, you can make sure to cater to their interests when you do design. Take feedback into account and use analytics to learn what your user base responds to best.
Website design is one of the most crucial digital marketing services you will have. There is a direct correlation between a good user experience and successful business operations. Put this at the forefront of your web design, and you should be able to maintain better online performance.
Connect with LJordan Designs to get next-level web design in Murfreesboro. Our one-stop-shop of services will help your business expand and stay relevant in the digital age. Contact us today!