What is SEO?
Search engine optimization (SEO) is a valuable tool for most businesses’ online efforts, making it one of the most sought-after services for new entrepreneurs. It requires keyword research, backlink creation, media content embedding, and user engagement.
If you want to ensure your business’s website outperforms the competition, you need to do more. Consider the following tips to guide you through the process of enhancing your online presence:
- Use the breadcrumbs technique
When you are working on your business’s website design, you have to ensure all your users can see breadcrumbs pertaining to the text paths, which help them explore your site better. Most websites have them displayed below the navigation bar.
For example, if a user wants to go to your Call Us page, they should see the following listed: Home > About Us > Call Us. This way, they can easily return to the previously visited section.
The breadcrumbs strategy is a great way to address SEO issues, especially when considering the user experience and ease in categorizing content for the search results page. Therefore, you should focus on implementing the breadcrumb markup and keep it updated based on the search engine algorithms. Consult with a digital marketing specialist for further recommendations.
- Focus on getting your loading speeds up
Even if you have strong online marketing potential and use engaging content, these efforts can all go to waste just because your site takes a long time to load. If you don’t address this, users will click off, and your business’s ranking on search engines can get affected. That’s why you should always invest in the right website design and remove any data-heavy site components, like plug-ins, third-party scripts, and widgets.
Outdated website components can also contribute to your site’s run speed. For instance, your site will load slowly if your Adobe Flash Player is no longer running properly on major web browsers. Luckily, you can easily address this if you adhere to responsive website design best practices and consult with professionals to keep your Internet presence strong.
- Filter out duplicate content
Just as any site user will be turned off when they see your business promoting duplicate content, the same can be said for the Google search engine algorithms. However, despite the aversion to this approach to content marketing, many businesses continue with content syndication. It’s a popular method among big online players who permit other sites to repurpose their content. The same can be seen in social media, wherein many rehash posts as their campaigns. As such, you should avoid enabling duplicate content plans and address any errors. You must also monitor your site regularly and have an effective online marketing strategy to address content issues.
SEO can be something your business consistently works on, but you may run into a few lapses. You may also run into issues wherein your approach to Internet marketing no longer works due to significant changes in the way users interact with websites. Luckily, you now have a working knowledge of what you may need to do. Just consider all the tips mentioned above and strategize accordingly with the experts, like our team.
Do you want to take your SEO marketing plans to the next level? Collaborate with us at L Jordan Designs. We also offer a range of digital marketing services, like website design and eCommerce solutions, to help you bolster your online presence. Contact us today to see what else you can do to get higher rankings on the search results page.