Faith's old site was genuinely beautiful. Clean photography, soft colors, a warm aesthetic. On first glance, it felt right for a social media professional. But the moment you started reading, the magic disappeared.
The services were listed without explanation. The CTAs were generic. And there was almost nothing on the page that explained what made Faith and her approach different from the dozens of other social media managers a potential client might find. It looked like her brand, but it didn't sound like her at all.
For someone whose entire value proposition is telling other people's stories with authenticity and personality, the irony was hard to ignore.
What makes The Social Story genuinely different isn't just that Faith manages your social media — it's how she does it. Her team shows up on-site once a month, captures content in real time, and handles everything from creation to posting. The business owner just approves and carries on with their day.
That's not a standard social media management package. That's a done-for-you content operation that removes the business owner from the process almost entirely. That story was nowhere on the old site. Visitors had to already understand what they were looking for — Faith's site wasn't doing any educating.
We also uncovered how warm, direct, and people-first Faith's communication style is. The new site needed to feel like a conversation with her, not a brochure about her.
The new site leads with Faith's personality and her unique model — before it says a word about pricing or packages. Visitors land and immediately understand what The Social Story is, how it works, and whether it's a fit for them.
Service pages were built to educate, not just list. Each offering explains the problem it solves, who it's for, and what the experience actually looks like. The on-site content creation model — the thing that truly sets Faith apart — is front and center.
CTAs throughout the site are friendly but pointed. Not "Contact Us" — but language that moves people toward a conversation naturally, matching Faith's own voice and style.
The Social Story's new site is still in final review before launch. We'll update this case study with results once it's live — but if the Boro Chiropractic playbook is any indication, what happens when a site finally tells the right story is worth paying attention to.
If you're a social media manager, a service provider, or any small business that has a great thing going but a website that isn't doing it justice — this one's for you.