Web design is a lot more complicated than it seems, which is why most people turn to web designers for help. And while your knowledge of web design might be limited, you may have gone through enough websites in your day to know what you like. If the work your web designer has provided you isn’t what you were expecting, provide helpful feedback to illustrate your vision. Here are a couple of things you need to keep in mind to give your designer a clearer picture:
If you don’t like it, say it outright. Designers won’t take it personally because that’s just part of the job. But don’t just leave them hanging with “I hate it, change everything” if there are some parts that you want to keep. Ask yourself these questions:
Go back to the brief you sent them to explain which parts you don’t like. When you break it down to the specifics, it gives designers a better guideline for improving. Revisions are always expected, so don’t expect web designers to get it right the first time. These business relationships are based on give and take. Provide constructive feedback, and they’ll return optimal service for you.
Don’t fixate on things that are easily altered. The images used in the draft, for example, are often not the final ones to be used in your website. Unless you’re okay using stock images, you have to provide them. Whatever the case, make sure to clear it up, so you don’t have to worry about them. Instead, focus on the more important aspects like laying out and sizing.
If you hired a web designer for that specific service, don’t expect that they’ll give you website copywriting for free. If you didn’t provide them with information, the texts would read “lorem ipsum” until the appropriate details are provided. Just like pictures, focus on layout rather than words.
No matter how far off the first draft is from what you envisioned, it isn’t an excuse to send unprofessional insults to designers. Snide comments such as “a five-year-old can do better than that” or “are you an amateur?” are uncalled for and don’t improve the work. Remember that creative work is hard work, and everything you see is the product of years of training and hours of work.
If you don’t like their finished work, say it without insulting their skills, profession, or anything that doesn’t have to do with the project. None of these are productive in any way.
Feedback is essential for your designer to improve your website. There are rarely any hard feelings, as long as the critique comes from an objective standpoint and is delivered constructively. Web design is a collaborative effort that needs your input and insight for the finished outcome. So when the first draft arrives, keep these tips in mind to get closer to the design you envision.
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