A website audit or SEO audit is analogous to getting your car’s oil changed. You know you should do it, and it will help your automobile last longer. Your technician will replace the oil, check the fluids, and check the air pressure, among other things, although it may be inconvenient at times. After all, bringing your automobile to the shop means being without it for an extended length of time, something no one likes! However, it is a necessary process with long-term advantages.
Recall the last time you spent a significant amount of time on a website with several broken links. Irritating, wasn’t it? If the user has a negative experience with your website, they’re most likely to go to your competitor’s website. Doing a website audit identifies subtle issues like broken links and slow page loading times with the ultimate goal of honing in on a seamless user experience.
Assume you obtain a great score on SEO but a lousy score on social media. Then you’ll know your SEO efforts were worthwhile, and it might be time to invest a bit more in your social media platforms. A good website audit will evaluate your website based on various factors such as SEO, usability, social media, security, and performance. As a result, you’ll be able to recognize your strengths and highlight areas for improvement.
The GDPR fear has subsided somewhat, but the urge to protect consumer data (whether motivated by a desire to comply with legislation or concern for customer privacy) should strengthen. As part of your website audit, you should assess whether you are collecting sensitive client information without permission or in a way that might jeopardize the data’s privacy.
As with the previous phase, you must scan network requests to see whether they include any personally identifying information (PII). Stop gathering PII in your analytics tools, such as names, phone numbers, or zip codes, because you are almost definitely violating your analytics vendor’s terms of service and putting customer data at risk.
In a similar vein, doing a website audit may reveal gaps in your content. Are specific blog categories more developed than others? Or are some of the postings out of date?
You may even come across pages with incorrect information. After all, it is natural for your material to get “stale” or out-of-date over time, even if it is evergreen. In any event, website audits to assist you in identifying gaps and weaknesses in your existing content and your plan.
Assume you decide not to perform a content audit. Unconvinced by the reasons mentioned above, you continue to generate content for your website without adequately examining your last pieces’ SEO analytics and social success. Consequently, your website experiences haphazard results—hit-or-miss articles that result in irregular traffic patterns, relying more on luck than planning. Content that can’t drive traffic is just poking holes in your pockets.
Conclusion
Site audits are highly beneficial, but they take time and require expert assistance to be effective. If you believe it’s time for your site to be serviced, or if you’ve observed a significant decline in traffic and rankings, we can assist. We realize that no two site audits are the same, so we’ll adopt yours to your specific needs.
LJordan Designs is a one-stop-shop digital marketing agency with the ultimate aim of elevating your product or service to the next level. Schedule a free web design consultation today!