Redesigning your website maybe isn’t something you’re looking forward to, especially when you’re swamped with business processes and other stuff. It can also be expensive. Still, you come at a point when it’s already a matter of necessity.
Here are the telltale signs that it’s time for a website redesign:
The most common reason for a website redesign is because you need to resolve a problem on your website. This problem can manifest in multiple ways: a poor design, a drop in online visibility, or a decline in business.
As you redesign your website, note the issues you want to resolve with the web design team so that you can ensure it is properly addressed. If your goal is for your website to drive leads, you must have a submission form or an information request page.
If your goal is to sell, customers must have convenient access to your products and services. If your goal is to drive traffic, you must include SEO-optimized content for an improved online presence.
Websites should look and feel current, so if your website no longer looks and feels like that, it’s time to redesign. Users are supposed to open your website and immediately understand what your brand is about. Assess whether your site looks modern and engaged to users or if it looks outdated.
Your website should always be ready to showcase your products and services anytime. So think of redesigning your website as renovating your house before selling it. Work on areas that might discourage potential buyers from purchasing and ensure they’re ready for the sale.
Likewise, just updating some areas of your website should be enough. Publishing new content can help you boost your site with minimal expense and time.
If your site no longer performs well or has never performed well at all, it’s time to upgrade it. While this can be a subjective measure, there are some things to use as the basis. For instance, if you have content that is buried five pages deep, that’s not effective.
Simply put, if your website has links that lead to nowhere or to an error 404 page, loads slowly, or isn’t mobile-compatible, then you should really be investing in a web redesign. Moreover, you should consider whether it is an informational resource for your visitors and whether they can easily find what they’re looking for. The mark of a good website is its ability to serve customers’ needs in a matter of seconds.
Conclusion
Your business and your customers deserve the best, and so your website should live up to standard. Your old website design may have worked for you in the past, but it might not fit in the modern or newest web design trends necessary for a website. If that is the case, a website redesign can significantly benefit your business. You need to always keep up with the latest technology and apply that to your site to appeal to a mass audience.
LJordan Designs is a web design, development, and marketing service dedicated to being the business owner’s one-stop shop for all your promotion needs. With years of experience in web and marketing, we can strategize, design, develop, and produce videos and photos for your website. If you need a web redesign today, LJordan Designs is the agency for you! Get in touch with us!